Profit
Anticipate market developments and systematically exploit customer potential
Prospero supports you with Predictive Analytics to systematically identify and exploit your customer and market potential.
Optimise marketing and sales management
Companies invest in marketing and sales, often without knowing exactly how it works. The Prospero solutions for sales management and optimisation allow a targeted and systematic approach.
Detect potential
Prospero recognises individual customer potential in the data and anticipates how markets develop. This increases the effectiveness of marketing and sales activities, which has a positive effect on income and expenses.
Reliable estimations / Differentiated bases for decisions
An individualised offer requires reliable assessments of the needs and price sensitivity of individual customers, as well as cross-selling and upselling potential. Prospero provides differentiated bases for decision making.
Benefits
Prospero’s pattern-based analytics increases the effectiveness of your marketing and sales activities
scoring models enable you to exploit individual customer potential in a targeted manner
individualised offers improve customer satisfaction
changes in the market and customer behaviour are anticipated
wasting losses in campaigns are reduced
easy integration and application in existing IT environments or as SaaS (Software as a Service) ensure a fast ROI
